IMA World Health is seeking applications for a Social Norms Lead for an anticipated DFID-funded violence against women and girls (VAWG) opportunity in Ghana. The Preventing Violence Against Girls (PVAAG) program aims to contribute to the long-term reduction in the prevalence of VAWG as well as to strengthen the evidence base on what works to mitigate violence against adolescent girls (aged 10-19) in Ghana. The Social Norms Lead will work in concert with key stakeholders to develop and implement a social norms campaign designed to shift the attitudes and beliefs that justify and perpetuate VAWG in Ghana. She/he reports directly to the Team Leader and will advise the Implementation Team, providing technical direction for project implementation and ensuring the project meets stated goals, expected results, and reporting requirements.


  • Ensure high-quality technical programming for regional and national social norms campaigns.
  • Collaborate with Ghana’s Ministry of Gender, Children and Social Protection to design and implement social norms campaigns.
  • Design specific programmatic elements for social norms campaigns including but not limited to branding, messages, and characters.
  • Draw on existing evidence for what has worked/not worked in Ghana and elsewhere for the design of social norms campaigns.
  • Develop relevant materials (e.g. curriculum) for dissemination challenging harmful social norms and attitudes.
  • Ensure high quality program delivery and the cost-effective use of IMA World Health and DFID resources.

The position requires a competent and experienced person with the following attributes:

  • A minimum of a university degree in Gender Studies, International Development, Global Health, or a related field is required; Advanced degree in relevant field is strongly preferred.
  • A minimum of 5 years experience working with behavior change programming in contexts similar to Ghana; experience working in West Africa and particularly Ghana will be strongly preferred.
  • A thorough understanding of the drivers of VAWG, in Ghana and/or the region, will be an asset.
  • A professional level of oral and written fluency in English language.
  • Strong interpersonal and communication skills.
  • A demonstrated ability to work effectively with government representatives, for-profit private sector entities, local community organizations, donors and other stakeholders, particularly at the sub-national level.
  • Ghanaian nationals are encouraged to apply.